You’ve seen it in every online magazine and in so many workshops and webinars. Companies that blog get up to 55% more visitors to their websites or website traffic than businesses who do not. Regardless of whether your business is business-to-business (B2B) or business-to-consumer (B2C), blogging can greatly increase the amount of leads you gather every month by an average of almost 70%. However, even with the overwhelming statistics, many of you still ask, “Will it really work for ME?” Well, let’s look at why…
What Exactly is Business Blogging?
At its base, business blogging is a marketing tactic. It gives your business more visibility on the Internet.
A blog is a part of a website where you post short form content, or articles that your customers may want to read, and blogging is the act of creating that content. It is important to remember when you are business blogging that your posts contain subject matter that relates to your business.« Continue »