Rebel Billionaire Richard Branson is known for a lot of things that sound totally crazy like flying balloons across the Atlantic or starting an airline company from scratch. But one thing that is overlooked is how much he actually does plan for his dream chasing. In his book, Screw It Just Do It, he explains “Calculate the Risks and Take Them.” Being an entrepreneur does mean taking risks, but that doesn’t translate to being reckless and thoughtless.
Many who start businesses have a passion to pursue by they often forget to take risks in a more calculated way. Weighing the gamble out and mapping out how the dream will unfold. I’m not talking about publishing a 100 page business plan, but having some sort of fluid plan with some definite goals. Every detail doesn’t need to be spelled out. The destination can still be reached by planning out milestones along the way keeping in mind that a detour may happen along the way. All the while checking to see if your calculated risk is still what you expected and changing the milestone if needed. Making sure that you are making moves based on good information. Sir Richard talks about not taking gambles on things not in your control.
The idea is to stay in touch with the here and now while moving forward. My favorite takeaway from this short and insightful book was his thinking on a choice between a coin toss or a one million dollar check, “I take risks, but they are calculated risks. I weigh up the odds in everything I do.”
Weighing the odds may mean putting some smaller goals in place to make sure you have a better chance at making those dreams come true. After you calculate your risk you may find that you wear a helmet when you ride a motorcycle or you hire a virtual assistant to manage things back at the office so you can go out and network with your ideal clients. Whatever you need to do or find in order to create the perfect environment for your vision. The idea is to think it through, put those plans down on paper and go chase those dreams!