Ever wonder why large corporations spend lots of money promoting games where customers collect bottlecaps or earn points for purchases? This presentation by Jason Falls (socialmediaexplorer.com) really hits home with all the reasons why the element of gaming works to build devoted fans vs. customers. Gamers have two important qualities we would want in our customers. As Jason explains they are deeply connected to a product or service, but the real power comes in from their connection to a larger community of others who use the same product. Watch the presentation and see how this all makes sense. You may even recognize a few games you’ve played without even knowing it.