The biggest reason mobile marketing continues to be important is that almost everybody owns a smartphone these days. As a matter of fact, recent statistics have revealed that there are more people around the world who own a mobile than own a toothbrush. (No really, out of somewhere around 6 billion people on the planet, 4.8 billion have a mobile phone. Only 4.2 have a toothbrush. Wow! Even if the numbers are a little off, more people still own a mobile phone.)
Bringing it closer to home, a large proportion of your potential client base are likely to use their smartphone to make online searches and visit social media sites.
What makes this fact even more exciting is when somebody makes a search on their mobile they are often looking for local businesses to visit or local services to use in the immediate future. They are looking to buy and really emphasizes how important it is for your business to be found online.
However, most small businesses are not making proper use of the huge opportunities provided by mobile marketing. Recent reports show that only a small percentage of small businesses are using mobile solutions to help market their products or services.
It is a wasted opportunity and doesn’t make sense in comparison to how to their customers are embracing mobile technology and it has become part of their daily lives.
The future is very bright for businesses that are embracing the mobile revolution. What about your business? Is your marketing ready to get in front of these mobile customers?
If your site is ready for mobile visitors then you are going to benefit in a big way. If you are not set up for shoppers accessing your site by mobile phone then be prepared to be left behind while you watch your competitors attract every potential customer searching for products and services that you provide.
Mobile marketing is a potential goldmine for small businesses like yours. We will show you how your business can leverage smart mobile phone marketing strategies in order to attract a flood of new and repeat business from a loyal army of smartphone users.
Here are a couple of steps that your business can take to make sure that you are not missing out on any business:
Make sure your website is mobile friendly
A large percentage of total web traffic is now generated from mobile phones and tablets. People rarely surf the Internet while stuck at their desktop PCs any more. They have their mobiles and tablets with them everywhere and search on the move.
However, almost 50% of small businesses do not have a mobile friendly website (if they even have a website at all).
Having a mobile friendly website is good business sense as it makes it very easy for your customers to find you on their mobile devices and you will be one step ahead of your competition.
Optimizing your website for mobile visitors doesn’t need to be an expensive or time consuming project if you are just setting up an online presence.
But even if you have had your site for some time there are ways round making your site mobile friendly without having to start again.
The most important factors to consider for your mobile site are:
- Make sure that it is easy for your customers to find the information that they are looking for on a small mobile screen size.
- The site loads quickly on the slower mobile connections or when they don’t have Wi-Fi connection.
The information that you want your customers to be able to find very quickly are:
- Your location details
- Your phone number – make sure it is prominently displayed with the ability for your customers to be able click on the number to call you.
- Your opening hours and when they can contact you.
- Your ‘About Us’ page
- Anything that your customer might be expecting to be able to do, depending on your niche. E.g. download menus and prices if you own a restaurant or the facility to be able to book an appointment if you are a dentist etc.
Be Found on Google Places
Google Places is very important for your business. It allows you as a business owner to list your premises along with key information. The listing then appears on Google Maps and in Google Page results.
Listing on Google Places is free and is an excellent way to increasing the visibility of your business, particularly those potential clients who are using mobile and tablet devices.
And we’re not done yet…
There are more ways to kick start your mobile marketing for 2014 which we’ll share in our next post… but if you’re impatient or just want to learn more about online marketing, join our email list. As a subscriber, you’ll receive our monthly Internet Marketing Guide chock full of tips and ideas that we don’t share anywhere else.