This the continuation of our last post on mobile marketing. Now that you can see the importance of marketing to potential customers while they surf the internet on mobile phones and tablets, here are a few more ways to kick start things and if you’re brave enough there’s an experiment too:
You might not be familiar with QR codes but there is no doubt you will have seen them on websites, printed magazine and product packaging. A QR code is usually a small square box with a pixilated barcode. When a person swipes their smartphone over the code using a special app, the code will take them directly to a specific web page or coupon page.
Although they have not taken off in the way that many people predicted they are still an incredible way of getting customers to visit your website or exclusive offers page. It’s a good idea to embed QR codes in all of your printed material in order to encourage traffic to your website or to provide mobile users with exclusive promotions.
QR codes can be very useful marketing tools and are the perfect way to integrate mobiles with offline marketing such as brochures and newspaper ads. Simply ask the mobile user to scan the code using their mobile device to get a “surprise” or a “goodie” that they would not be able to get anywhere else.
Most mobiles users would be intrigued and keen to see what they would receive. QR codes significantly increase engagement and draw new prospects into your mobile marketing world.
The key to their success is to have a clear call to action. If you include a QR Code in your printed ad don’t just have it sitting floating round on the page. Tell the reader to scan it. Tell them why you want them to scan it and offer a juicy bait to encourage them to scan it.
To get the most from QR codes you need to make it worth the reader’s time and effort to scan it. In most cases they won’t bother if you just place the code in the ad with no text describing it and telling them why they should scan it.
Text message or SMS marketing
Many companies use text message marketing because it is highly efficient and is an easy way to connect with current and potential clients.
Why is it so effective? Because no other marketing tool has an open rate like text messages. According to most polls, an impressive 98% of text messages are opened and read. For further proof, how many text messages do you have on your phone that have not been read?
A 98% open success rate is going to have a huge impact on your business if you wisely use text message marketing and have a good campaign in place.
However it is not just text messages that mobile users pay attention to. Mobile users are far more inclined to open social media and email messages and respond to them immediately when they are on their mobile and tablet devices compared to desktop and laptop computers.
So how does this work in practice?
Let’s say you own a hair salon and it is Tuesday afternoon, very quiet and you don’t have many bookings.
Now imagine that you had built up a list of over 500 mobile numbers from customers who had used your services before. That afternoon you could send out a text message to all of these clients that offered a discount off a haircut or treatment if they came in that afternoon.
Even if you got 2 or 3 bookings the text message will have more than paid for itself.
There are many ways to do this and we will be able to advise you on the best method for your company.
What to remember about Mobile Marketing
A lot of businesses that try to use mobile marketing methods forget one very important point: when people are using their mobile devices for shopping and buying purposes they are often ‘on the go’. In most cases they won’t be sitting at a desk without any distractions. They will be out with friends, sitting in a busy coffee shop while on a shopping trip or they may be searching Google while trying to find a local business or restaurant.
In all of these cases they want an immediate answer to their question. They want to be able to quickly find what they are looking for and they want it now.
You have a choice. Will you make it easy for them to find your business or service online or will you ignore mobile marketing and force the shoppers to go to somewhere else (Your competitors).
If your website is not mobile friendly and your site is cluttered, busy and doesn’t load right in their mobile device they will quickly abandon your site and go looking somewhere else. So it is a vital part of your mobile marketing success that you keep your messages brief and to the point and make sure that your website is optimized to be seen clearly on their mobiles.
The mobile user experience is critical. You need to make it simple for your visitors. If they visit your site and find their experience of shopping or buying from you is difficult or hard work then they will click off your site in an instant. They will not persevere and battle their way through a clumsy site.
An Experiment……. propeller head beanie optional.
A good way of discovering what kind of buying experience customers have when they visit your site is to view your site yourself on your own mobile phone or tablet.
Try to look at it from your customer’s point of view and put yourself in their shoes. (This is also a good method for looking at the rest of your marketing.)
What does your website look like? Is it easy or hard to find information ? Does it look ok or is it out of sync and with large clumsy slow loading graphics?
You want it to be easy….very easy!
As mentioned earlier, most of your mobile customers will be looking for what they want while they are out shopping and on the go, not while they are sitting at home on their PCs. There will be lots of distractions and they will be busy so you don’t want to make visiting your website hard work. If buying from you is hard work they simply won’t do it and will go somewhere else…the competition.
How Your Business Can Join the Mobile Revolution
As you can see, there are so many advantages to mobile marketing for every small business and you should be taking advantage of it. It creates a level playing field for businesses of all sizes. You will get business, lots of extra business, if you make it easy for customers to find and access your site by mobile.
Mobile marketing can be a dream come true for almost every small business and the potential of how it can build your brand and attract a flood of extra customers is enormous. If you’re ready to make mobile part of your marketing strategy, request a 30 Minute Website Boost session and we’ll give you a few recommendations on your online presence.
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