Using Email Marketing to Grow Referral Business

Email icon green grass on white backgroundHaving a steady flow of referrals is an important aspect for most businesses.  It’s a great way to generate leads that are already warmed up to who you are and what you can do.  That’s because the person who referred them to you already gave them a hint about the results you can achieve.  Maybe they even gave a glowing testimonial along the way.  So how does email fit into this exactly?« Continue »

Procrastinating? Let’s Break This Down & Get Unstuck

Businesswoman in cubicle with laptop and stacks of filesProcrastinating is familiar to most people.  I’ve struggled with it all my life.  Along the way I convinced myself that I needed the last minute pressure to produce good work.  As a business owner, it is a sure way to lackluster performance and lots of guilt when you can’t deliver. Maybe our lizard brain figures if we lay low and it will magically disappear somehow.  Truth is that we all have reasons to procrastinate, but giving in to it leaves us stuck in a big way. So how do you get unstuck?  Let’s break this down and get on with the work we need to do.  Here’s a few things I’ve learned:

Turn The Hulk into David Banner

Would you ever try to reason with The Incredible Hulk?  He isn’t listening at all.  He’s thinking, “Hulk SMASH!”  Well, if you focus on the BIG project, then all you’re going to see is how difficult, massive  and out of control everything feels. « Continue »

Setting Priorities in a Way that Works: Proactive or Reactive

Businesswoman in office pointing at monitor with notes on itBack in my cubicle days, I was introduced to the Franklin Covey planning system.  As I tried to embrace this system of time management and setting priorities, I read “The Seven Habits of Highly Effective People.”  In it Stephen Covey identifies two types of tasks – proactive and reactive. The difference between these types of tasks, he says, is crucial to how we set priorities. In order to run a business or organization smoothly, you need a mix of proactive and reactive tasks in your daily list of things to do. Over ten years later, I still try to set my tasks in terms of  priority.  It isn’t always easy to balance out proactive and reactive tasks, but it is important to be sure to make progress for long term success.  I’m still mastering this idea for my own business and it made so much sense, I had to share it with you.« Continue »