Back in my cubicle days, I was introduced to the Franklin Covey planning system. As I tried to embrace this system of time management and setting priorities, I read “The Seven Habits of Highly Effective People.” In it Stephen Covey identifies two types of tasks – proactive and reactive. The difference between these types of tasks, he says, is crucial to how we set priorities. In order to run a business or organization smoothly, you need a mix of proactive and reactive tasks in your daily list of things to do. Over ten years later, I still try to set my tasks in terms of priority. It isn’t always easy to balance out proactive and reactive tasks, but it is important to be sure to make progress for long term success. I’m still mastering this idea for my own business and it made so much sense, I had to share it with you.« Continue »
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As a business owner, there is no doubt that you will be proud of your product or service and extremely passionate about the business you are in. However, you can offer the best product or service in the world but it nobody sees it you won’t have an online business for very long. When it comes down to it, you need to get customers on your website in order to make a profit.
We see this problem time and time again: The number-one challenge faced by local business owners taking the business online is a lack of traffic. If this is the situation you find yourself in, these tips will help. So even if your site is getting little or no traffic right now you can start putting some of these tips into action immediately and it won’t be long until you see results.« Continue »
Checking the pulse of your online reputation on a regular basis is a necessary part of protecting it. This is all about tracking and monitoring what content exists on the internet that is directly connected to your name and your brand. The first step is doing an assessment of what already exists. Make no mistake about it. Your online reputation is critical to your future success. Without maintenance, your online reputation can easily slide downhill without your knowledge and it may be a disaster before you find out. To take control is to be aware. While you cannot control what others will say, you can provide balance. « Continue »