Identifying and Meeting the Emotional Needs of Your Customers
No, we’re not getting all touchy-feely. This is about understanding what your customer needs from you. Knowing how to meet the emotional needs of your customers should be a priority. People don’t always make buying decisions in a logical way. Many times, it’s how the red sports car makes them feel, not the MPG rating. Seth Godin once said,
“Don’t find customers for your products, find products for your customers.”
Knowing your customers well is one of the most important success factors in your business. It’s the foundation for growth. Although an understanding of your customers is important in all aspects of your business, it’s particularly essential in crafting your Unique Value Proposition or Core Differentiator.
To create a winning UVP or Core Differentiator, here is what you need to know about your customers:« Continue »