There’s no doubt that the Internet has permanently changed how people communicate and interact with each other. The changes have also had a dramatic influence on the business world by altering the way that consumers shop for products.
Until about ten years ago, companies reached out to consumers through trade shows, print advertising and other traditional marketing methods.
Today, people start their shopping experience by looking on the Internet. In most cases they will visit a search engine, most commonly Google, and begin to do their research from there.
Your customers are no different. If they want a product or service that you provide they will expect to find you in the search engines and on the Internet.