Rather than relying on some tricky marketing ploys, it pays to be authentic and an easy way to do that is with gratitude. Showing your customers gratitude can be done in a number of ways. Here are a few to get started:
Thank You Emails
- After a purchase: When the transaction is over, send a ‘thank you’ email using your Email Service Provider like Constant Contact and include a coupon for a future purchase.
- After a referral: Offer thanks and a bonus for a referral. Bonuses don’t always have to be monetary. Offer a special extended service as a way to say thanks. Money isn’t always the best motivator. Sometimes just going the extra mile is enough to show gratitude.
Handwritten Greeting Cards
- A personalized, handwritten card is best. But don’t panic! Handwriting fonts are available even on the online service Send Out Cards. Create a card online with the ease of an e-card and then personalize it with a message written in your handwriting.
- Go old school and actually hand write your cards. Try different color pens and if your handwriting isn’t so neat, keep your message brief.
- Send the card right away! Keep stamps on hand or ready to mail postcards to make your response prompt.
- Choose cards that are memorable, motivational or even a little quirky if that fits your image. You’ll be surprised how a motivational card ends up on a bulletin board.
Hold a Customer Appreciation Event
- Create a special event for your customers offering them a gift just for showing up. Then offer exclusive deals for repeat purchases or cross selling. Don’t think this works? I got a call from the salesperson at the Furniture store inviting us to come in on a Saturday for some breakfast and our choice of free gift (two bottles of wine or wine glasses). We didn’t need to buy anything to receive the gift or breakfast. Funny thing was we were contemplating the purchase of a new dining set anyway so the offer prompted us to move further. The moral of the story: we felt pretty special as the salesperson greeted us, introduced us to the manager and offered her personal assistance while we looked around the showroom. We did end up buying the perfect dining room set.
- Even if you are Service Business, create an Open House event and invite one or two guest speakers plus one of your own staff to speak on various topics. Offer a free evaluation or audit to attendees and follow up with them individually.
Do Something Just Because
- Send something as a surprise to a client shipment. A small gesture of gratitude. It can be a powerful way to build relationships when you show a little thoughtfulness.
- Email a new eBook or send a few free copies of your latest book for your best customers to review. Ask them to post their review on Amazon or encourage them to go on their social media to recommend it.
Yes, giveaway something once in a while. It is not a waste of time or money to show your customers a little gratitude for spending their hard earned money with your business. You deliver a great customer experience, but taking the extra step to say thank you will do wonders to build deeper relationships. Earning the trust of your customers will help you create brand ambassadors who will repeatedly buy from you and tell their networks about your great service.