When you put content on your website it is critical that you know who you are presenting that content to. If you don’t know who your audience is you can’t properly market to them whether it’s an article, a blog post, an eBook, a Report, and much less a product or service. Your target audience is never “everyone” or “all business owners” or “all moms” or all of any group. You need to niche down your target audience to specifics. By understanding the specifics, you’ll be more laser focused in what you say and how you say it. Truthfully, it makes the job of content creation so much easier. An example of getting down to specfics could be a target audience are business owners who have brick and mortar businesses that sell beauty supplies to Latino women between the ages of 14 and 19. To instead decide your target audience is anyone who uses beauty supplies would be a huge mistake.
You might not realize how specific you need to be when deciding upon your target audience, but it is necessary so that you know who you’re talking to. This is not to say if someone outside that group buys from you, or uses your products you’d turn them down, no, of course not. But all your marketing materials, directions, blog posts, articles, and products are created with the target audience in mind. This will make it many times easier for you to decide what content you need and when to use it. It will also help you decide what products and services you need to promote. By doing this, you will attract more targeted website traffic faster than you ever thought possible.
Once you know your audience and have a product or service to promote write five to ten 500 to 700 word articles that are general in nature but directed toward your audience. Ideas like “How to”, “Five ways to”, “Why you need to”, “10 Mistakes Your Market Makes” and so on. Then, expand on those ideas and make them more specific to create an eBook to give away free in exchange for email addresses. Collecting email addresses might not directly increase your traffic, but having a good and targeted email list will increase your sales and customer engagement.
To repurpose the eBook, break it up, add even more specifics and create about 10 to 20 blog posts all with a call to action of some kind within the text or at the end. You can more overtly promote products on your blog posts, and ask for feedback and comments. Just don’t overdo the ‘pitching’ and mix up your calls to action to include other downloads, like reports and checklists.
In all of this content, always include the keywords that will resonate with your target audience. In every photograph or graphic that you use, include keyword rich alternative tags. In every blog post remember to include h1 and h2 headers to attract more search engine traffic. Always remember to add keyword tags and keywords using a specialized plugin for your site if you use WordPress. All these steps used together will help increase your targeted traffic exponentially.
The important thing in all of this is that all your content is directed toward your audience. To get to know your audience you need to conduct some informal market research. Find out where your target is hanging out and go there. Two quick ways to do that is to conduct some quick polls, and pay attention to their social media interactions. Read what they say, find out what they need, participate in the activities that they enjoy. Get to know your target audience in order to create content, products and services that resonate with them and you’ll naturally increase your website traffic by becoming a valuable resource. It’s much easier to market to a group who finds value in what you have to say rather than another noisy person pitching and selling.