Hubspot never ceases to amaze me with their fun and eye-opening approach to marketing. Their Marketing Showdown compared several big brands side by side in terms of their inbound marketing. I embedded the presentation below to enjoy. What did I learn?
- Social Media can be such a powerful tool for small business. Why? Because it can be leveraged for inbound marketing and you can play as big as the ‘big guys’. The better news? You can even play bigger with some sweat equity, planning and vision.
- Big Companies can afford to not do it ‘right’. Why? Because they have the healthy marketing budget to make mistakes and spend some more on visibility through print, television and traditional media channels. Small businesses need to be more thoughtful about where they spend their limited marketing money.