I love to read and listen to podcasts/audiobooks during my commute. One endless treasure of marketing wisdom is the work of Sean D’Souza and his Brain Audit system. His last article really spoke volumes about how your customers think. He calls it The Bikini Concept. Enjoy! ~ Rosie
Article: So what if you give most of it away?: The Bikini Concept
The other day I was on a call, and I literally gave the listeners
all the steps in the Brain Audit.
And the more I gave, the more they were keen to buy the product.
This kinda took me by surprise
I’ve long been under the impression, that if you give away all the
steps in your system, then there’s nothing else to give.
I found out otherwise.
I found out the age-old concept of the bikini to apply
That by giving away 90% of the concept, and keeping 10%, the
attraction factor was just as strong, if not twice as strong
(there are reasons for me saying ‘twice as strong).
And yes, what the bikini didn’t reveal, was the part the
audience most wanted (naturally), and was the part they were
willing to pay for.
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