seomoz.org had an interesting Whiteboard Friday where Rand Fishkin discusses PANDA and how it’s affected SEO.

For me, this is the end of keyword stuffed titles and overtly stuffed articles that read more like a list of random words and less like actual copy for an article.  I know some legit sites will get caught up in this filter, but I’m hoping that good content will prevail.  If you provide value and an overall quality experience, users will come back again and again.  And that’s really what you want on your site.  Not the one-off capture where you tricked someone into thinking you have what they need.  If they get to your page to find a list of words and no content, then they’re gone.  You’re seen as some sleazy spammer and buh-bye to that person ever coming back.  Sure, there are lots of fish in the sea, but wouldn’t it be nicer to have a bunch of fish that want to hang around you instead of trying to cast that huge net with a big holes in it?

PANDA seeks to find those websites that gives a total online experience. This is isn’t about trickery and keyword stuffing.  It’s about how the user feels when they view your page and read your content.  It’s harder to do that, but in the long run I think everyone wins.  Write something worth reading and visitors will see the value in what you do.

I recommend you watch the whole thing and see what you think: