I was going to do a follow up post today on storytelling but SocialTech12 consumed my attention in a big way.  I loved attending virtually and listening to all the great speakers. Tim Washer shared this great video about a router which costs $250,000 and well … has nothing interesting to tell from a story standpoint. So when he found out it was launching on Feb 9th, he got a brilliant idea and it works! Enjoy!